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artfx studio

Things to know when hiring this service.


For the design to be functional, the designer follows rules and concepts, which must be respected throughout the entire process.


The process also has its steps, we analyze customer information and discard what doesn't work and what can be added to the project. In addition to the customer's personal taste, we consider what is a functional design


The briefing serves to collect as much information as possible about the client and the project to be developed, if the client does not have many ideas about what he wants, the art director will be responsible for creating a previously approved concept for the development of the project.


The company name should not be created by the founder himself without a previous analysis by a professional, for this the process NAMING creation of the brand is so important at the beginning of a project, even before the design.


1. Discover

Discover the problem to be solved. Sometimes you may be looking for service X, but maybe product Y would be more effective for you.

4. Design

The main function of design is to work, for that the professional (designer) will make the best decisions for the project

2. Briefing

After understanding the problem and how to solve it, we will gather information about the business to start developing the project.

5. Conclusion

The conclusion of a project is not the end, it must be followed up to certify that everything that was prepared before will be fulfilled and well developed for the launch.

3. Concept

The elaboration of a solid concept makes your brand not just a design and a name chosen at random.

6. Complementary services

Social Media, Websites, Mobile Apps, and Print Design. Each piece thought and created together, analyzing costs and functionality, maintaining a visual identity.

What services do you need?
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Creation and management of brands, as the biggest companies do


social media

Design and Management for social media



Creating great websites. No limits for tools and functionality

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Contact us

Tel: 732.483.6373

Text: 732.759.0255

© 2023 by ArtFX Studio

Team Members

Eduardo Couy

Art Director / Designer

Melanie Salmon

Project Manager


Caitlin D

Characteristics that will be Followed


The brand will not have obvious and common designs, the representation of any element will most often be abstract and conceptual.


The brand follows a proportion between symbol and typography, for a perfect balance between the two, which must be respected. Which big will be the brand is not the most important

visual identity

The visual identity of the brand can vary over time, so it is important to always keep it up to date. Design trends are constantly changing and evolving


First of all, be careful with the name chosen for the business. This is the decision that should be best thought. We take into account several factors that will influence this decision, count on our help.


The colors are defined after studying various aspects and also respecting some basic design rules. So the colors have harmony between them.


Any product or material that needs to contain the brand, consult the professional who developed it, only in this way you will be assured that the brand is performing the function for which it was created.

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