For the design to be functional, the designer follows rules and concepts, which must be respected throughout the entire process.

The process also has its steps. We analyze customer information and discard what doesn't work and what can be added to the project. In addition to the customer's personal taste, we consider what makes the design functional.

The briefing serves to collect as much information as possible about the client and the project to be developed, if the client does not have many ideas about what he wants, the art director will be responsible for creating a previously approved concept for the development of the project.

The company name should not be created by the founder themselves without a previous analysis by a professional. For this reason the NAMING creation process of the brand is so important at the beginning of a project, even before the design.