Things to know when hiring this service.
Design
For the design to be functional, the designer follows rules and concepts, which must be respected throughout the entire process.
Process
The process also has its steps. We analyze customer information and discard what doesn't work and what can be added to the project. In addition to the customer's personal taste, we consider what makes the design functional.
Briefing
The briefing serves to collect as much information as possible about the client and the project to be developed, if the client does not have many ideas about what he wants, the art director will be responsible for creating a previously approved concept for the development of the project.
Naming
The company name should not be created by the founder themselves without a previous analysis by a professional. For this reason the NAMING creation process of the brand is so important at the beginning of a project, even before the design.
Steps
1. Discover
Discover the problem to be solved. Sometimes you may be looking for service X, but maybe product Y would be more effective for you.
4. Design
The main function of design is to work, for that the professional (designer) will make the best decisions for the project
2. Briefing
After understanding the problem and how to solve it, we will gather information about the business to start developing the project.
5. Conclusion
The conclusion of a project is not the end, it must be followed up to certify that everything that was prepared before will be fulfilled and well developed for the launch.
3. Concept
The elaboration of a solid concept makes your brand more than just a design and a name chosen at random.
6. Complementary services
Social Media, Websites, Mobile Apps, and Print Design. Each piece thought and created together, analyzing costs and functionality, maintaining a visual identity.
01
Branding
Creation and management of brands, as the biggest companies do
02
social media
Design and Management for social media
03
web
Creating great websites. No limits for tools and functionality
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ENGLISH - PORTUGUESE - SPANISH
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Team Members
Eduardo Couy
Art Director / Designer / Creative
Melanie Salmon
Project Manager / Sales
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Characteristics that will be Followed
symbology
The brand will not have obvious and common designs, the representation of any element will most often be abstract and conceptual.
Proportion
The brand follows a proportionality between symbol and typography to ensure a perfect balance, which must be respected. Increasing or decreasing the size of the brand does not make it more or less important.
visual identity
The visual identity of the brand can vary over time, so it is important to always keep it up to date. Design trends are constantly changing and evolving
naming
First and foremost, take extra care when choosing a name for the business. This is the decision that should be most thought out. During name creation we take several factors into account that will influence this decision, count on our help.
colors
The colors are elected after studying various aspects and also respecting some basic design rules, to ensure the colors have harmony between them.
Maintenance
Any product or material that needs to contain the brand, consult the professional who developed it, only in this way you will be assured that the brand is performing the function for which it was created.
